I don’t believe in “art for art’s sake” — well, not as it relates to marketing. My job is to visually communicate the message at hand, and in order to successfully do that, everything I create needs to be rooted in truth. Behind every choice is my why. Why I picked blue over green, why I chose a specific prop in a photo etc. People can relate more to content that is insight-driven vs. something that just looks cool, but has no real idea behind it. As an Art Director and Designer, I have spent the last 10+ years creating work that is both concept-driven and visually beautiful.