The Gift of More You

Advertising campaign for Shipt’s Holiday ‘23 season
- Photography, digital, social, video, web, in-app, email

Role: Senior Art Director / Senior Designer (on & off set)
Concept & campaign development, mood board creation, developed visual campaign direction, sketches for photoshoot, pre & post pro prep, lead AD on set, worked directly with photographers and stylists, lead designer for design toolkit, led team of copywriters & designers, production design for paid all digital media

The Idea: The holidays don’t need to be one overwhelming season – it’s the little things that make them sparkle. It’s ensuring you have that super-secret spice to nail a grandma-approved pie. It’s special requesting the perfect peppermints to add a finishing touch to your gingerbread house. Shipt connects you with a network of shoppers who make unlimited same-day deliveries to make sure you get the right products—every time. So, you can give your family and friends the best gift of all: more you. 

We also partnered with Issa Rae to bring her own personal holiday flare to our campaign via photography & video.

As the lead designer for the production toolkit, I wanted to leverage Shipt’s evergreen Anthem design language but add in that extra holiday flare. All of the photos captured had an intentional element of sparkle, and I wanted to carry that as a through-line into the full holiday design system.

Moodboard & Pre-pro sketches:
I like to use a combination of hand drawn elements + AI imagery to best represent what I want the final shot to be.