Senior Art Director | Senior Designer
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Shipt Summer 2023

 

Made in the Shade with Shipt

Advertising campaign for Shipt’s summer ‘23 season
- Photography, video, digital, social, web, in-app, email

Role: Senior Art Director / Senior Designer (on & off set)

It gets H-O-T. And not just temp-wise. Everything from grocery prices to social-obligation stress to afternoon boredom is about to heat up. Well…Not this summer, not for our Shepherds. We’re offering them a sweet sanctuary from all that. They can chill out, touch some grass, and refresh with their best backyard guests. Cool, comfortable, easy living – that’s what we deliver. With Shipt, summer’s made in the shade.

Team:
Michael J. Harris - Creative Director
Kimberly Acer - Senior Art Director
Esme McGlasson - Senior Copywriter
Alex Lecroy - Designer
Mack Tompkins - Photographer
Ayaka Robinson - Retoucher

 

The Photos


The Design Toolkit


The Process

Campaign moodboard

Color palette

Product — humanity — lighting references