made in the shade with shipt. Advertising campaign for Shipt’s summer 2023 season — Photography, video, digital, social, web, in-app, email
Role: Senior Art Director / Senior Designer (on & off set)
It gets H-O-T. And not just temp-wise. Everything from grocery prices to social-obligation stress to afternoon boredom is about to heat up. Well…Not this summer, not for our Shepherds. We’re offering them a sweet sanctuary from all that. They can chill out, touch some grass, and refresh with their best backyard guests. Cool, comfortable, easy living – that’s what we deliver. With Shipt, summer’s made in the shade.
Komorebi:
the Japanese word for the shimmering of light and shadows that is created by leaves swaying in the wind.
This campaign ran from May - September, so we had to shoot for all holidays and summer moments such as Father’s Day, July 4th, outdoor fun, travel needs, summer beauty, pets —Shipt’s got your full summer covered.
In addition to leading the photoshoot, I also developed the full design system — carrying through the shadows as a graphic element throughout all assets
My process: from moodboard > sketch > photo > final production
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