with shipt, you can give your family and friends the best gift of all: more you.

Advertising campaign for Shipt’s Holiday ‘23 season —Photography, digital, social, video, web, in-app, email

Role: Senior Art Director / Senior Designer (on & off set)
Concept & campaign development, mood board creation, developed visual campaign direction, sketches for photoshoot, pre & post pro prep, lead AD on set, worked directly with photographers and stylists, lead designer for design toolkit, led team of copywriters & designers, production design for paid all digital media

As the lead AD for all photography, I wanted all of the photos captured to have an intentional element of sparkle, and I wanted to carry that as a through-line into the full holiday design system.

Notice the Shipt logo made out of peas? It's all in the details ✨